Every business knows that a call-to-action (CTA) is an effective marketing tool. A great call-to-action can often be the difference between a successful campaign and a bland one. Usually when folks think of calls-to-action, they think of mediums like websites, blog posts, and TV spots. But why limit your marketing reach? Why not broaden your audience base with an eye-catching vehicle graphic call-to-action? Wrapping your vehicle with an attractive vehicle graphic call-to-action provides your business with a moving billboard and the attention of customers who could be looking for your services. To help you maximize your return on investment, we’ve got a few tips for how to create the perfect vehicle graphic call-to-action.
Spell It Out.
You need to clearly convey to your customers what you would like them to do. Spell things out with actionable instructions such as “Call or visit our website!” or “Come to our location and sign up today!” or “Follow us on Twitter and like us on Facebook!”. As you might imagine, a call-to-action without an action isn’t all that effective.
Entice and Intrigue.
Add urgency to your call-to-action. Use a tantalizing offer such as “Save 15% with this code!” or “Schedule an appointment now and get a free fill-in-the-blank!” or “Mention this ad and receive 20% off your first visit!” It never hurts to add a little incentive.
Make Life Easier.
Your customers want nothing more than for all their problems to be solved. Tell them how you’re going to make their lives a little bit easier. Do you keep 24/7 hours? Do you pick up or deliver? Do you guarantee same day service? Whatever your unique sales position (USP) is – sell it, sell it, sell it.
Ready to incorporate an amazing vehicle graphic call-to-action into your marketing plan? At 2zero Car Studio, we’re here for you. Call or visit our Sarasota Auto Detailing company today and let us help you get your marketing campaign moving in the right direction!